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The biggest strength of Burger King lies in its geographic expansion by operating 11,500 fast-food restaurants mostly located in over 70 countries. The product line is highly focused on fast foods which may withdraw those customers who are conscious about their health especially children.
How many countries does Burger King operate in?
The world’s one of the leading hamburger chain was founded in 1953. The company has been operating in over 70 countries and 90% are privately owned franchises. This executive summary demonstrates the brand value of Burger King and how the company has revolutionized itself over the years.
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What is the success story of Burger King?
This executive summary demonstrates the brand value of Burger King and how the company has revolutionized itself over the years. Despite the challenges and intense competition in the market, Burger King holds a strong position with the help of its successful marketing strategies.
Last Update: Oct 2021
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18.10.2021 06:02
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