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Firebrand Rejuvenation – A Case Study of Sony After A long time, A brand other than Apple is creating a global bombination about the imminent launch of cardinal its product. Sony with the launching of PlayStation 3 seems to wealthy person stuck a harmonise with consumers formerly again after A long hiatus.
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Brand rejuvenation a case study of sony in 2021
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Why is Sony not the most popular brand?
Sony has not been very successful in evolving as the brand for the new masses of the twenty first century. Apple, Samsung and a few others have hijacked that from Sony. As such, the brand has not been in with the times as it were and that has contributed to its slide from the top.
Which is the best case study of a brand?
As one of the pre-eminent global consumer electronics brand which has enjoyed unparallel brand equity and loyalty, Sony is surprisingly a classic case study for what a brand should not do to erode its own brand standing in the market place.
What was the strategy of the Sony Corporation?
Sony strategy has been regarded as too late and with too little innovation. The business at Sony was becoming more towards management than manufacturing and services. Over many years the innovation nature of Sony’s products delivered it competitive advantage.
How did Sony rejuvenate itself as a brand?
Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again after a long hiatus. It was high time that one of the world’s iconic brands started reclaiming its rightful position as the leader of the consumer electronics market.
Last Update: Oct 2021